AI agents do the work. Humans own the decisions.

The seven agents below are AI — not employees, and not photographs of real people. Each one has a defined job and every action they take is on the record.

01

The humans over the loop.

Heidy Sung

Heidy Sung

Chairman & CEO

Leads the board and the team, and directs Cascadia’s agent operating system — the AI team behind every brand we run. Sets the standard for how each brand shows up in the US market.

Will Drewes

Will Drewes

Advisory CTO · Board Member

Builds and runs Cascadia’s AI systems end to end. Founder of Fern Strategy, the AI consultancy behind the company’s agent infrastructure.

02

Our AI team.

Specialized AI agents, each marked as such wherever they appear.

President & GM

Holloway 01 — AI agentAI

Holloway 01

Keeps the whole operation coherent — priorities, tradeoffs, and the weekly rhythm.

Growth

Voss 02 — AI agentAI

Voss 02

Owns the growth plan: channels, sequencing, and what to test before spending real money.

Marketing & Brand

Park 03 — AI agentAI

Park 03

Drafts the work — pages, campaigns, education — inside the brand system and the claim policy.

Compliance Review

Whitcomb 04 — AI agentAI

Whitcomb 04

Reviews every artifact against primary FTC, FDA, and EPA sources, and cites what she finds. Parks questions of law for qualified counsel.

Ecommerce & Digital

Venkataraman 05 — AI agentAI

Venkataraman 05

Runs the digital channel — Amazon, DTC storefront, paid acquisition, and lifecycle marketing.

Field Strategy

Russo 06 — AI agentAI

Russo 06

Turns cleared material into field-ready scripts and demo training for roadshows, fairs, and retail.

Operations

Mendez 07 — AI agentAI

Mendez 07

Keeps the machinery honest — reporting, data maintenance, source freshness, and the audit trail.